What do AI engines say?
Track the answer, mention position, citations, and competitor context.
GEO + SEO + AGENTS
Visibility is only useful when it becomes work you can ship.
Spotlit connects Generative Engine Optimization, organic search visibility, and human-controlled agents in one loop: see where your brand is missing, understand why, and turn the evidence into the next best action.
ONE OPERATING LOOP
01
See
Where you show up across every answer engine.
02
Diagnose
Why — read from your own site.
03
Ship the fix
Fixes, generated and prioritized — ready to ship.
01 / WHY SPOTLIT
AI answers changed discovery. The work still lands on your team.
Buyers now move between search results, AI answers, comparison prompts, cited publications, and product recommendations. Traditional rank tracking shows only part of that journey. AI monitoring alone shows the outcome but often not the page-level cause.
Spotlit was built to join those signals: answer visibility, citations, competitor wins, SEO findings, and agent-generated work — without pretending one score explains everything.
Why are we missing?
Trace exclusions to authority, content, technical, or competitive gaps.
What should we do next?
Create a prioritized brief, schema, SEO action, or citation plan grounded in the finding.
02 / PLATFORM
One system for the answer layer and the search layer.
Measure the outcome, inspect the evidence, and create the work. Plan labels below make advanced-feature availability explicit.
Measure
AI answer visibility
Track mentions, answer position, share of voice, and exclusions across supported AI engines without blending away engine-level differences.
Available across plans
Diagnose
SEO audit and actions
Connect answer-engine gaps to page structure, content coverage, technical findings, and prioritized SEO actions your team can evaluate.
All plans
Create
Agentic action workflows
Turn measured gaps into review-ready content briefs, schema recommendations, citation targets, and action plans grounded in your tracked data.
Briefs from Growth; automation on Enterprise
Verify
Citation intelligence
Inspect the sources AI engines rely on, the pages they cite, and the brand relationships behind each recommendation or omission.
Evidence stays linked to the answer
Compare
Competitor intelligence
See who appears when you do not, which prompts they win, and which sources or content patterns support their visibility.
No limit on competitors, on any plan
Observe
AI crawler analytics
Use CDN log integration to understand which AI crawlers reach your site, what they request, and how crawl behavior changes over time.
Optional data-source integration
03 / AGENTIC ACTIONS
Agents start with evidence, not a blank prompt.
The same prompt runs, citations, page findings, and competitor gaps that power the dashboard become the context for the next action.
- 01
Ground
Select the measured gap, affected prompt, page, citation, or competitor signal.
- 02
Generate
Create a content brief, schema recommendation, SEO audit, citation target list, or prioritized action plan.
- 03
Review
Your team controls approval, editing, and publishing. Spotlit does not make unreviewed website changes.
04 / BUILT FOR THE WORK
Different teams. One shared evidence trail.
Brand & growth leaders
Add AI and organic visibility to the same operating conversation as brand, demand, and competitive performance.
SEO & content teams
Move from broad keyword lists to the pages, citations, schemas, and briefs tied to an observed visibility gap.
Product marketers
Monitor how engines describe products, features, alternatives, and category fit across high-intent buyer questions.
Agencies
Standardize measurement and turn findings into client-ready priorities for each client brand and competitor set. On Growth and above, one account holds several brands, each with its own topics, prompts, competitors and history, up to your plan's limit.
05 / CURRENT PLANS
The same pricing data, everywhere.
These plan cards are rendered from the same source as the landing-page comparison, removing a second set of numbers that can drift out of date.
Free
$0
One scan of your brand on ChatGPT, kept for you to read
- 10 prompts, once
- 1 AI assistant
- 1 brand
Starter
$99/month
Visibility and tracking for growing brands
- 50 prompts, every 48 hours
- 3 AI assistants
- 1 brand
Growth
Popular$249/month
Full intelligence + agentic content automation
- 100 prompts, every day
- 3 AI assistants
- 3 brands
Enterprise
$499/month
Portfolio reporting for agencies and consultants
- 250 prompts, every day
- 3 AI assistants
- 10 brands
Custom
Custom
Custom monitoring scope for larger brand portfolios
- 5 AI assistants
06 / CLEAR ANSWERS
Frequently asked questions.
Product, pricing, measurement, SEO, and agent answers are visible in the page and mirrored in structured data.
What is Spotlit?
Spotlit is GEO and SEO analytics software. It tracks how ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews mention, cite or leave out your brand, explains why you were left out, and drafts fixes your team approves. Marketing teams, agencies and local businesses use it.
How does Spotlit support both GEO and SEO?
GEO shows where AI engines mention, recommend, cite, or exclude your brand. SEO analysis examines the pages, content structure, and technical signals that influence whether your site can be found and understood. Spotlit connects both views so teams can move from an answer-engine gap to the page or content action most likely to address it.
Which AI engines does Spotlit track?
Spotlit tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Claude (on the Custom plan). The free scan reads ChatGPT; on Starter, Growth, and Enterprise you choose 3 of the 4 tracked assistants. Results stay separate by assistant, so you can see where you're strong and where you're missing.
What do Spotlit agents do?
Spotlit agents turn measured gaps into review-ready work such as content briefs, schema recommendations, SEO audits, citation targets, and prioritized action plans. Paid plans include SEO audits with fix actions. Growth adds agent-generated content briefs, Enterprise adds action insights, and Custom adds automated agentic workflows.
Will an Spotlit agent publish changes to my website?
No. Spotlit's agents draft each fix, such as a content brief, schema markup or an outreach email, and nothing goes live until you approve it. Outreach always waits for a person.
How much does Spotlit cost?
Spotlit has 5 plans. Free is $0, with no card (one scan of your brand on chatgpt, kept for you to read). Starter is $99 a month, Growth $249, and Enterprise $499, each 20% less when billed annually; Custom is priced with our sales team. The pricing page lists everything each plan includes.
How many competitors can each plan compare?
As many as you track. No plan limits how many competitors you compare against.
How does Spotlit collect AI visibility data?
Spotlit asks each engine your tracked prompts and saves the full answer with its citations and capture time. ChatGPT and Google AI Overviews are read in a browser, the way a person would; Perplexity, Gemini and Claude are read through their APIs. If a browser read fails, it falls back to the engine's API, or to a search-results provider for Google AI Overviews, and the answer records that it did. Your first report during setup reads ChatGPT and Perplexity through their APIs so it's ready in minutes. Answers vary by engine, location and time, so Spotlit reads trends across repeated runs rather than any single answer.
Tracked engines:ChatGPTGeminiPerplexityClaudeGoogle AI Overviews