Everything people ask before their first scan.

Spotlit is GEO and SEO analytics software. It tracks how ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews mention, cite or leave out your brand, explains why you were left out, and drafts fixes your team approves. Marketing teams, agencies and local businesses use it.

Your AI visibility score is the percentage of AI answers, to prompts that do not name your brand, in which your brand appears at least once. Appear in 45 of 100 answers and your score is 45%. Prompts that name your brand are left out, because an answer to them will almost always mention you. Spotlit reports it per assistant and per topic, next to share of voice, citations and answer position, so a change on one assistant isn't averaged away by another.

Spotlit tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Claude (on the Custom plan). The free scan reads ChatGPT; on Starter, Growth, and Enterprise you choose 3 of the 4 tracked assistants. Results stay separate by assistant, so you can see where you're strong and where you're missing.

Spotlit asks each engine your tracked prompts and saves the full answer with its citations and capture time. ChatGPT and Google AI Overviews are read in a browser, the way a person would; Perplexity, Gemini and Claude are read through their APIs. If a browser read fails, it falls back to the engine's API, or to a search-results provider for Google AI Overviews, and the answer records that it did. Your first report during setup reads ChatGPT and Perplexity through their APIs so it's ready in minutes. Answers vary by engine, location and time, so Spotlit reads trends across repeated runs rather than any single answer.

An exclusion is a tracked prompt where an AI assistant named your competitors but not you. Your exclusion rate is the share of prompts where that happens. Spotlit keeps each one with the competitors named, the sources the answer cited and the likely reason you were left out, so you can see what to fix.

GEO, or Generative Engine Optimization, is the work of getting your brand named and cited in the answers AI assistants give. It isn't a new name for SEO; it's a layer on top of it. Crawlable pages and clear facts still matter, but the goal is to be the source an answer quotes, not only a link that ranks.

SEO earns a ranked link that someone clicks. GEO earns a mention or a citation inside an AI answer, which is often read without a click, so a brand left out of it never shows up in its analytics. Both depend on crawlable, well-structured pages with clear facts, which is why Spotlit measures AI answers and SEO side by side.

The free Spotlit scan runs 10 of your prompts once on ChatGPT, with no credit card. Your report shows your AI visibility score, your exclusion rate, how you compare with your competitors, and the first fixes to make. Daily tracking needs a paid plan.

Spotlit setup runs in your browser, with nothing to install and no code to add to your site. You confirm your email, enter your website and country, review the drafted profile, competitors, topics and prompts, then pick a plan. Your first report is ready within 20 minutes.

Spotlit has 5 plans. Free is $0, with no card (one scan of your brand on chatgpt, kept for you to read). Starter is $99 a month, Growth $249, and Enterprise $499, each 20% less when billed annually; Custom is priced with our sales team. The pricing page lists everything each plan includes.

It depends on your Spotlit plan: Starter runs your prompts every 48 hours, Growth runs your prompts every day, Enterprise runs your prompts every day, and Custom runs your prompts every day. Free is a one-time scan.

Yes. On Growth and above, one Spotlit account holds several brands, each with its own topics, prompts, competitors and history: Growth 3, Enterprise 10, and Custom as many as you need. Your clients can log in and see their results, and you can export the evidence behind any finding for a deck or a report.

No. Spotlit's agents draft each fix, such as a content brief, schema markup or an outreach email, and nothing goes live until you approve it. Outreach always waits for a person.

Yes. Spotlit monthly plans run month to month and annual plans renew yearly, and you can downgrade or cancel from your dashboard at any time. Plans bought under a negotiated Order Form follow the Master Services Agreement.

Yes. The Spotlit Custom plan is scoped and priced with our sales team: prompt volume, brands and competitors, reporting cadence, exports and support. Book a 30-minute demo to start.